Google Ads / Audit Methodology
PPC Audit & Turnaround
DeltaFrog - in-house account
Our own Google Ads account, audited in public: 9 days of live data, ~60% of spend diagnosed as waste, same-day stop-loss, and a Malta-first rebuild - the exact audit methodology we run on client accounts.
Live-Site ansehenProblem
First 9 days of a fresh account: €135 spend, 48 clicks, 0 conversions. 'Other search terms' silently consumed 35% of budget, single CPCs spiked past €10, and every ad sat at Average/Poor ad strength.
Lösung
Full GAQL-driven audit: search-term waste mapping, layered negative keyword lists (UK cities, DIY intent, competitor brands), same-day stop-loss on bleeding video ad groups, bid caps, Consent Mode v2 conversion tracking, and a €7/€3 Malta-first budget rebuild with an exact-match UK probe.
Kernfunktionen
- → GAQL weekly pack: campaigns, search terms, quality score, landing pages, auction insights
- → Approve-before-write workflow - every mutation proposed, numbered, and human-approved
- → Layered negative keyword library reusable across client accounts
- → Consent Mode v2 + GA4 key events wired as primary conversions
Stack
Ergebnisse
~60%
Wasted spend identified
35%
Budget lost to 'other terms'
€10.29
Worst single CPC caught