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Research insights on advertising, video production, and marketing psychology — from leading podcasts and innovation labs.

Startup & Growth

Stop Scoring Ideas on Vibes

"We should test this" isn't a strategy — it's how most experimentation backlogs turn into whoever argued loudest in the meeting. The fix elite growth teams use is a four-variable score, not a gut check.

3 min · 7/7/2026

Video Production

2.5 Is the Number That Kills Cold Campaigns

Ad creative fatigue isn't a feeling — Meta can put a number on it. One frequency threshold most dashboards hide is the earliest, cheapest signal that a winning ad is about to stop winning.

3 min · 7/7/2026

Marketing Psychology

Only 5% of People Who Can Afford a Yacht Ever Buy One

Global UHNWI wealth has surged since 2020. Superyacht sales haven't kept pace. Research into why finds the barrier isn't price — it's the fear of becoming an unpaid project manager.

3 min · 7/7/2026

Marketing Psychology

The Price You Can't Unsee

A seller cuts the price 8% and nothing happens. Buyers aren't comparing your listing to the market — they're comparing it to the first number they ever saw. Here's what actually re-anchors a stalled sale.

3 min · 7/7/2026

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